Yardstyle Marketing (Jamaica)

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Yardstyle Marketing

By Nicholas Dixon

Published Apr 27, 2004

It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.

Here in my country of Jamaica, the average person does not even know how to send an email. Ezines, search engines, optimization and the like are non-existent to the ordinary man on the street.

Some people even look at me as a genius for knowing how to create, design and market a website. What they don’t realize is that the whole process is not as complex as they might think. Anyone of them can learn to do the same thing as long as they apply themselves to the situation.

At one time, I did not even know how to turn on a computer. The very first time I saw what HTML looked like I was stunned. How could I learn to do that was the question on my mind because it look like something only geeks could do.

But I was wrong. Most persons working online are plain ordinary people. They just saw an opportunity and decided to go after it. And that could be anyone even you.

Since being online, I have learned and done things that even surprise me. Building a website, optimization, marketing, writing articles and ezine publishing were totally unknown to me. But I realized that in order to make it one day, I would have to learn as much as possible.

And what many people don’t realize is that it does not have to cost you a ton of money. Most of my knowledge has been garnered from doing lots of research and reading. There are countless free resources available online that you can use to build up your knowledge base. The best part about it is that it costs you nothing but some of your time.

Each day I tell people about the Internet and the wonderful opportunities it presents to the ordinary man. What I am not going to tell them is that it is an easy road. Building a business online or offline is similar and does require the necessary attributes to become successful.

Look at me. I have done Internet marketing for several years without a computer, credit card and the bare essentials. But that is not going to stop me from trying. And neither should you.

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Nicholas Dixon is the publisher and editor of The Roc newsletter. Visit our website WWW.Geocities.com/Oceanroc and subscribe to receive resources and articles to help you achieve
success.
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