NEW YORK, February 2, 2008 - Reggae artist Pressure Buss Pipe is preparing to debut yet another single and its accompanying video from his sophomore album, Love and Affection (Don Corleon Records). Released back in November, his latest studio effort has already produced hits that continue to garner major radio play across the Caribbean and in reggae markets throughout the world, including the international chart topper "Love and Affection."

Hailing from St. Thomas in the British Virgin Islands, Pressure brings a different flavor to the reggae genre. With his current singles "Ghetto Life" and "Be Free," he fuses positive lyrics and conscious vibes, and continues to grow his fan base by offering something for everyone with his unique style of delivery, which combines singing and rapping or chatting, within the same song.

Pressure is currently unveiling tunes from the new album to fans in California, before heading to New York to shoot the video for his upcoming single, "So Appealing." Produced by award-winning producer Don Corleon, "So Appealing" is a romantic ballad similar to his previous fan favorite, "Love and Affection," and comes just in the nick of time for Valentine's Day. The video will be directed by Rhona Fox and is set to hit airwaves in just a few weeks.