PEMBROKE PINES, FL and KINGSTON, JAMAICA, - Realvibez.com, the leading online provider of media for consumers of Caribbean music culture, has announced a merchandise deal with leading Reggae Dancehall group T.O.K., one of the top Reggae acts in the World.
This partnership will leverage the popularity of T.O.K. in markets such as North America, the UK, Europe and Japan by providing a wide range of merchandise for fans of the group for the first time. The majority of Reggae acts do not have merchandise deals and this marks a milestone for the Jamaican music industry.
“We are excited to take advantage of opportunities that allow us to capitalize on our strong fan-base around the World. Reggae merchandise has usually been limited to Bob Marley and we look forward to being among the few modern Reggae acts to connect with our fans in this way,” said Craig T, one of the four members of the group. “We’re really looking forward to working closely with Realvibez.com in the creation and distribution of merchandise.”
The first set of merchandise will be a series of posters and will go on sale later this year at Realvibez.com and select stores. Other merchandise will launch in early 2008.
“Our relationship with T.O.K. goes back a number of years and this new partnership only serves to strengthen the relationship,” said David Mullings, CEO of Random Media LLC, the parent company of Realvibez.com. “Our goal has always been to expose Caribbean entertainment culture to the World and generate more revenue for the local music industry. T.O.K. is extremely popular and was a natural choice to launch our merchandise efforts.”
Realvibez.com is dedicated to expanding its digital presence in order to deliver content to consumers of Caribbean music culture around the World. The website serves as the main hub for growing distribution platforms, including P2P distribution through a Silicon Valley partner.
About T.O.K.
T.O.K. is one of the most popular Reggae Dancehall acts in the World, having released multiple albums on VP Records. Its members are Alex, Flexx, Bay-C and and Crag T. After building a fan-base in Jamaica, the group broke into the U.S. market with a 2001 debut album, My Crew, My Dawgs, which peaked at No. 6 on Billboard’s top Reggae Albums Chart. Hits include “Gal You A Lead” and “Footprints”, with videos for both making the 106th and Park countdown on BET. The group’s international touring schedule has earned them a devoted fan base. Their most recent release, Unknown Language, sold over 100,000 copies in Japan upon release and was certified Gold.
About Realvibez.com
Realvibez.com is the leading online provider of media for consumers of Caribbean music culture. Founded in 2002 by two brothers, David and Robert Mullings during their MBA program at the University of Miami, Realvibez.com has one of the largest collections of Caribbean videos on the web, including interviews with artists such as Sean Paul, Shaggy, Wayne Wonder, T.O.K. and more. David and Robert are among the youngest people to ever graduate from the MBA program at the University of Miami, completing their degrees at the ages of 22 and 21 respectively. Realvibez.com also works with artists such as Wayne Wonder, Ky-mani Marley and up-and-coming acts such as Cezar and To-Isis.
Press Contacts
David Mullings (Realvibez.com)
tel: 954 683 8326
e: dmullings@realvibez.com
